Innovation has always been Moonshine’s calling card. Tasked with putting a new spin on their activation, LG called on Moonshine to determine a way to use their new ThinQ7 phone as a broadcast source from their booth during a live engagement at K-CON in LA. Taking their request to a new level, we turned the audience into stars and developed a pop-up chroma key stage to composite fans directly into a selection of BTS (KPop super group and LG ambassadors) music videos – effectively joining their favourite band for a track or two and being able to share with their friends. A busy day indeed!