How do you take an already successful and popular New York diner, complete with famous singing waiting staff belting out Broadway showtimes to a new level, and create a multi-camera show around the theme of the restaurant tied into nightly live stream on Facebook. Oh and while you’re at it – why not build a wireless camera rig, send one of the team out to interview guests queuing for a seat at ‘The Stardust Table’. And … build in a professional TV quality graphics package, roll in pre-taped daily video spots and feature live shout-outs to the folk watching at home and you surely have the ultimate New York postcard ?! Mixing medias, increasing brand presence and creating audience generated call to action were key to this engaging new-media experience.
WATCH THIS SPACE (LINK|VIDEO|CASE|Expected 7/2019